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PUBG MOBILE Updates Privacy Policy Following Ban Concerns



PUBG Mobile has updated its privacy policy for Indian users following a situation where the app has come under scrutiny for breach of user privacy and threat to national security. A report on the Economic Times found that India was reviewing a new list of 275 Chinese apps that could potentially be banned. This was preceded by an actual ban of 59 applications in June, where India cited << The Ministry of Information Technology, invoking its power under Article 69A of the Law on Information Technology, read with the relevant provisions of the 2009 Regulation on Information Technology (procedure and guarantees for blocking access to information by the public) and given the emerging nature of threats decided to block 59 applications because, given the information available, they engage in activities prejudicial to sovereignty and to the integrity of India, to the defense of India, to state security and public order ".

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Users who opened the game today July 29 were greeted with a message that the Indian gamers privacy policy had changed. However, the official document shows that the last change made was on July 22. The policy has a section on when a user’s private data can be shared or used. This includes 4 specific cases:

Only when necessary will we share your personal information with third parties. The situations where this happens are:

  • Third parties who provide services in support of the gaming services, including cloud service providers who process or store the information identified in this privacy policy on their servers for the purpose of providing the gaming services (including sharing in-game photos on WeChat, Facebook, VKontakte, QQ, Twitter, Google Play, Game Center or LINE (as applicable)), for the purpose of processing customer support ticket identifiers and support communication, in the purpose of providing marketing and advertising and monitoring the success of our marketing and advertising programs, for the purpose of providing you with updates and information regarding gaming services, for the purpose of organizing sporting events electronic and payment processing services (including security and fraud detection). All companies that provide services to us are prohibited from retaining, using or disclosing your personal information for any purpose other than providing their services to us in support of the gaming services.
  • Companies in the Tencent group of companies that process your personal information in order to operate the gaming services. All related group companies may only use your personal information in accordance with this privacy policy.
  • Regulators and judicial authorities and law enforcement agencies. There are circumstances in which we are legally required to disclose information, including to comply with a legal obligation or processes, enforce our terms, resolve security or fraud concerns, or protect our users.
  • A third party who acquires all or substantially all of us or our business. If we sell or buy a business, merge, enter into a partnership, or sell some or all of our assets, we may disclose your information to the potential buyer of that business. In these circumstances, we will always ask the potential buyer to comply with this privacy policy.

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One of the concerns of India, the United States and even countries in Europe is a law that requires Chinese companies to share data with their government, regardless of the source of the data. Although the policy does not mention sharing data with Chinese authorities, concerns will remain in India as anti-Chinese sentiment grows. Whether this move is enough to keep the game away from controversy or not, only time will tell.

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