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With high revenue and income, Globo renews The Masked Singer for 2022· TV News



With a good reputation and high advertising revenue in the first season of The Masked Singer Brasil, Globo and Endemol Shine Brasil have struck a deal to jointly produce a second batch of episodes in 2022. Information has already been given to the program’s advertisers., and the official confirmation must be made during the final, which will be shown next Tuesday (19).

There was a strong desire at Globo to renew the partnership. The musical reality show presented by Ivete Sangalo performed well in every way. The schedule should be maintained next year: in the night group, just after the nine o’clock soap opera. The new batch will also make its debut in the second half, ahead of the World Cup in Qatar, which begins in November.

With eight episodes aired so far, the musical dispute has an average of 19.2 rating points in Greater São Paulo. This is an increase of 10.30% compared to No Limite 5 (17.4 points), which occupied the schedules of Tuesday evenings.

Since its inception, the reality show has already been the largest venue in Globo’s lineup of shows. It has even overtaken Globo Repórter, which usually assumes that leadership when Big Brother Brasil is not on the air, and the Sob Pressure series, which has a lot of audience appeal.

Another synonym for success is impact on social media. The Masked Singer Brasil is the most talked about show on Twitter since its debut on August 10, according to the social network itself. The public interest is reflected in business. Your ads are full. The finale will have special actions, and all of them are sold.

The masked singer is not from Boninho

Before the debut, Globo already considered the attraction to be a commercial success. In total, seven sponsorships were sold – one of them was an unprecedented deal with WhatsApp – and which generated over R $ 200 million. Ivete Sangalo was chosen for the presentation, even because of its appeal to the advertising market.

The Masked Singer Brasil presented a new business model for Globo. Under the current program, the station pays for the finished program and offers some of its artists, such as Camilla de Lucas, Taís Araujo, Rodrigo Lombardi and Eduardo Sterblich. Endemol also participates in negotiated advertising. Traditionally, Globo centralizes all the production of its attractions

Several areas of Globo rooted for the success of the masked reality show. Masked Singer is the first reality show produced outside of JB de Oliveira’s Boninho wing in many years on the network. For many people, this brings a necessary freshness to programming.

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